Taking on the real environmental issue of our time, because nobody else will.
Canada is at a crossroads, a period in which we must decide whether we want to take a balanced and measured approach towards our environmental leadership ambitions while our economic competitors – some of the world’s largest polluters – continue to move their economic engines forward without paying their share of the environmental debt.
Our federal government, some provincial and municipal governments, most environmentalists and even the general public like to shift the blame to the production side of the supply-and-demand equation.
Those that make all the great First World stuff that allows you to live your life in comfort. But – while significant – that only makes up a fraction (around 20 percent) of all emissions.
Consumption drives everything.
In Canada, we are a largely resource, agriculture and manufacturing based economy, delivering our products globally to enrich the lives of people around the world. At the same time, we do this on the back of a highly talented and skilled workforce that rivals the best in the world. We also have some of the most effective regulatory bodies in the world that ensure we deliver products in the most environmentally and socially responsible manner possible. We do it better, cleaner and more efficiently while respecting civil liberties and human rights.
Canada is just 1.6 percent of the emissions story. The nation could stop producing and consuming today and it wouldn’t make a dent in global emissions unless countries like the U.S., China, India, Russia, Saudi Arabia and many others do their part.
Join our campaign and hold your elected representatives accountable for developing real and practical environmental policy for Canadians. Ask them if they will include consumption in that policy. If they don’t, they have no environmental policy.